Auch Protest The Hero werden für ihr neues Album den derzeit so populären Crowdfunding-Weg einschlagen. Das Statement der Band:
"Can you believe that we've been a band for 13 years and counting? We've finally decided to take matters into our own hands and want to raise money for the album directly from the people who have helped keep this band going all these years. In this time, we've release 3 full length albums, a live DVD/CD, as well as an EP and a 7 inch. We've toured all over the world (but still wanting to check off more destinations and visit more places) and pretty much lived and breathed this band as long as we've been in existence.
We are finally free from all obligations and want to be in control of our “careers”. In general, the record industry is backwards and we'd be stupid to renegotiate with anyone at this time. Crowdfunding seems to be something that's working. Whether or not this is the next thing for the music industry, it's a way that supporters of a band can know exactly where their hard earned dollars are going. No middlemen, no commissions, no bullshit."
Übrigens hat die Band schon kurz nach Start der Kampagne mehr Geld eingenommen als benötigt.Mehr Informationen gibt es hier.